Legacy Empowers Teens to Put an End to Smoking

Legacy – the agency who created the “Truth” anti-smoking ads targeted towards teens, has launched a new campaign with a slightly evolved tone. This new spot titled “Finishers” takes the previous “Truth” campaign messaging of rebellion, and transforms it into a sense of empowerment for Legacy’s target demographic of 15-21 year olds.

In an Adweek interview with the agency responsible for creating the ad, 72andSunny, Chief Creative Director, Glenn Cole revealed, “An insight we built this campaign around is that this up-and-coming generation is just craving to be agents of social change, and their biggest frustration is that they just don’t know how to do it.”

Legacy’s new spot, and overall campaign, provides that encouragement and guidance that this demo needs to make the social change that they desire.

What do you think of Legacy’s new campaign and the work that was done by 72andSunny? Leave a comment below or connect on Twitter – @HOOKDin


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s